Finding a niche

Takes a look at the launch of a new magazine by the London College of Fashion

Today’s media landscape is complex. Newspapers are becoming ever more magazine-like while so-called customer or contract magazines are competing with the efforts of traditional publishers. As a result, many larger magazine publishers are cutting budgets and consolidating and folding titles while audiences shrink. And then there’s the spectre of the internet, which has completely changed our media consumption habits and put publishers on the back-foot. Yet, there is no reason to think magazines are heading for the scrapheap of dead media. Despite the huge growth in web-based publishing, not to mention blogging, the independent magazine sector is stronger than ever. Editorial design, meanwhile, remains an important discipline. “Magazine design requires a slightly different approach because the words are so important. Your job is to keep the interest of the reader,” says design consultant Matthew Ball, who has worked on titles as diverse as Mixmag,Popular Science and Rolling Stone. Broadly speaking, magazines break down into four categories: newsstand, controlled-circulation, customer titles published under contract for a client and free-distribution titles such as event guides.

I thought the above paragraph from was very relevant to us as we design our magazine. Some more interesting reading…

Before you start your magazine, go to a newsstand and purchase a few magazines that catch your eye. Take them home and try to decide WHY they caught your eye…………


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